Mimicking the overall consumer shift toward improved health and wellness, consumers have started to expect the food they consume—be it at home, at work, or anywhere else—to be healthier. The rapid growth of the nutrition bar category is evidence of this shift. Bars are a great option for health conscious consumers who are seeking a nutrient-dense snack to munch on between meals (or even in place of a meal).
Consumers flock to unique ingredients, especially if they have strong nutritive benefits. Resultantly, bars that integrate these ingredients into their formulations see increased consumer interest. Consumers know and love sweet potatoes, and our sweet potato ingredients offer a strong nutritional profile, including high levels of vitamin A, beta-carotene, potassium, and calcium. These ingredients support creative, clean-label nutrition bars that align with today’s health and wellness trends.
Consumers often seek out nutrition bars for specific functions, and to increase their fiber intake is one of those reasons. In addition to all of their other nutritive benefits, Carolina Craft dehydrated ingredients include soluble and insoluble fiber—both of which are important to support healthy digestion. These ingredients offer formulators an opportunity to increase the fiber content of their bars using a vegetable that consumers already frequently enjoy.