Project Description

Meat brands that face the need to reduce the price point of their product must often turn to ingredients with a dubious effect on their labels; as many consumers look with suspicion on common meat extenders like soy and grains. Sweet potato ingredients—especially CIFI’s Carolina Craft dehydrated sweet potato granules—provide a cost-effective meat extender that consumers feel good about, as sweet potatoes are viewed as healthy by 95 percent of consumers, according to a 2014 North Carolina State University survey. CIFI’s unique granules are a great option for brands seeking clean label and nutritious ingredients to incorporate in structured meats and meat analogs without compromising quality.

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